Mohamad Zamri bin Mohamed Shapik is a highly experienced senior officer in the field of halal, serving under the Department of Islamic Development Malaysia (JAKIM). He previously held the prominent position of Director of the Halal Management Division before his appointment as the Director of the Malaysian Halal Council Secretariat (SMHM) on 15 August 2022.

A steadfast advocate of the Halalan Tayyiban concept, he has spearheaded impactful initiatives like the Studio Halal platform to raise public awareness of halal principles. His leadership and strategic collaboration skills have positioned Malaysia as a key player in the global halal industry.

Mohamad Zamri is a regular representative of JAKIM at significant events such as the Selangor International Halal Convention 2024, solidifying Malaysia’s role as a global halal hub. With exceptional leadership and an in-depth understanding of halal standards, he plays a critical role in the development of halal guidelines and enhancing public trust in Malaysia’s halal certification.

Mohamad Zamri's strengths lie in his expertise in halal certification-related policy in Malaysia, which serve as a crucial foundation for the nation’s halal industry. He exhibits exceptional strategic leadership in driving large-scale halal projects and initiatives, including innovative programs that uphold the principles of Halalan Tayyiban. Furthermore, his dynamic communication skills make him a sought-after speaker at national and international events, solidifying Malaysia’s influence in the global halal sphere. His unwavering commitment to the Halalan Tayyiban concept underpins every strategy and initiative he undertakes, further enhancing the integrity and credibility of Malaysia’s halal certification on the global stage.